I have previously deconstructed two of Bon Iver's music videos, click here to see the first, and here for a more detailed analysis of another video.
I am now going to deconstruct one of their albums digipak to know their conventional approach and what I should aim to do to ensure I stick to Bon Iver's brand image.
As well as that I'm going to deconstruct magazine adverts for albums that have previously featured in NME to ensure I know what to add and the key features that I need to know.
