Research & Planning: Concept Development

To get inspiration for my digipak, as well as my other products I decided to create this concept/mood board to get an idea of conventional ‘Indie Folk’ album artworks and colour schemes etc.

From this I’ve now got more inspiration for my digipak and feel confident enough to start sketching out potential ideas which I will then get feedback for to decide which one to pursue. 

It also helped me know what colour scheme to go for throughout all my products - because as you an see all of them have a very dystopian/dusk/sunset theme to them. I want to stick to the same colour scheme throughout all of the products as this will create more of a synergy between them and as well as this I will also use the same image so it doesn’t confuse the consumer when going to buy the album and also use the same font everywhere for the same reason.

Research & Planning: Development of Ideas

• Changes to the storyboard;

A potential change to my storyboard: instead of filming the car coming into the location and filming the walk over to the edge, I will instead transition a fade from the car journey to the girl at the edge etc and film the camera coming up from her feet up to her head, focusing and lingering on the necklace. Then it will go back to the original storyboard.

As you can see, the first pictures here are the original section of the storyboard:

In this picture is the amendments of the storyboard that I have made. On block 11 I have various options and will decide whats best when editing:

The original block 10

The original block 11 

The changes I've made

...Changes I've made

• Digipak & the Advertisement;

I have begun to think about this part more. I know that the image on the front will be taken when I film for the actual music video. Consequently, as soon as I have the picture for the digipak I will be able to create the magazine advert. I will create a post and plan more for these as soon as I have filmed. 

Research & Planning: Cinematography

Cinematography is going to be a crucial and necessary aspect to the production therefore I researched into what it is, the role, and if it would be needed:

Research & Planning: Job Allocation, Specifcation & Recruitment

I have made a brief note of what I have to do and if I'm recruiting to do so or not. As you can see I don't need to recruit for my productions, only for the character whom will feature in my music video/ancillary products.

Research & Planning: Classification

Classification is a big factor in the film industry, but in the music industry it previously wasn't considered at all. Now and days with younger children getting a hold of the internet and sites like YouTube it is now being reassessed on how it is possible to stop young children viewing raunchy, inappropriate and violent content. This means, we will see videos from artists like Miley Cyrus, Katy Perry and Rihanna age classified. 

When researching I found this article which helped me gain some knowledge. Click here to see it.

I also looked on the bbfc to fully understand classification and wether there would be anything on music videos on there:

Click here to go to the website

Does it affect my music video?
It doesn't affect my music video because by bbfc standards for films it would be considered a PJ, as there is no violence, or sexual scenes or anything like so. My song of choice also doesn't contain any explicit language. Therefore with my planned narrative classification doesn't affect my video. 

Research & Planning: Audience (Final)

Who will the text be addressed? What is the target audience? 
The text will be addressed to Bon Ivers already established audience. As their audience is already established I have had to research them and I found them to be;

• Digitally illiterate 
• Of all genders, men, women and of any age
• Educated

After researching Bon Iver's audience I found this on YouGovProfile.