Today I conducted a focus group in order to get feedback for my ancillary products.
The feedback I got included -
Here are all the comments received. The ones in italic I am going to focus on. -
- Good clear links between the two products
- Nice picture
- Use different range of font for poster & possibly different font for the title of the advert to make it stand out - I'm going to play about with using a different font to see if it will work. The only issue is that for continuity and aesthetics it being the same might be better,
- Decorate inside digipak & could put something on the inside cover - picture of scenery? - I have decided to keep the inside plain to keep with the simplicity theme. And I also have the issue that as it is now a different time of year to when I shot the images going back and taking more photos would jeopardise the continuity.
- Good photography
- Centered/nice positioning - aesthetically pleasing
- Overall really good
- Simple but nice colour scheme
- More detail of copyright on the back - although I researched into whats on the back of Bon Iver's albums and there wasn't any info about copyright I will research into this more.
- ',' on the advert but no on the EP - I will correct this issue.
I will now work on making the improvements.
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